Your Music.
Our Mission.
Professional radio promotion, artist development, management and music-industry guidance for independent artists who are serious about moving their careers forward.
Contact Us About Your Project
Your Record Deserves
More Than An Email Blast.
Radio promotion is about relationships, consistency and putting the right record in front of the right people. Sebby Music Group works with independent artists to create sustained promotional campaigns built around the artist, the single and the goals of the project.
24 Weeks.
One Serious Campaign.
Your Campaign
- 24 weeks of radio promotion
- Professional radio outreach
- Program director outreach
- Independent radio targeting
- Campaign strategy
- Artist and single positioning
- Long-term promotional follow-up
Built For Independent Artists
A real radio campaign needs time to develop. Instead of trying to force a record through a short promotional window, this campaign gives your single six months to build awareness and remain in front of radio programmers.
The focus is simple: professionally represent the record, build awareness and create opportunities for your music to be heard.
Give The Record Time To Work.
Radio promotion is a process. Programmers need time to discover the record, evaluate it, add it and determine how it fits their programming.
Introduce
Present the artist and single professionally and begin building awareness with radio programmers.
Develop
Continue outreach and follow-up while giving programmers time to listen, evaluate and respond to the record.
Build
Maintain visibility and continue developing the campaign as the record gains exposure and opportunities.
More Than Radio Promotion.
Building a career requires more than releasing a single. SMG works across multiple areas of the independent music business.
Radio Promotion
Professional promotion and outreach focused on independent radio and program directors.
Artist Development
Career strategy, release planning and professional guidance designed around the individual artist.
Management
Practical music-industry guidance for artists ready to approach their career as a business.
Music Business Education
Education and resources designed to help artists better understand the business behind their music.
More Than Two Decades
On And Off The Stage.
Sebby Music Group brings more than 20 years of music-industry experience to artist development and radio promotion.
That experience includes the artist side of the business as well as radio, promotion, management and music-industry education. Our approach is straightforward: understand the artist, understand the record, develop the strategy and professionally represent the project.
SMG is expanding beyond artist services.
SMG Publishing is being developed as a home for creative works across music, books and spoken-word content, with additional opportunities for creators and intellectual property as the division grows.
Ready To Work
Your Record?
Tell us about your artist, your current single and what you're trying to accomplish. Every campaign starts with understanding the project.
Contact Us About Your Project